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Marketing & Brand Experience

Brand Playbook

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Welcome to the CCD Brand Playbook

This resource is your guide to maintaining a consistent and impactful brand across all of our communications. From logo usage to tone of voice, the Brand Playbook ensures that every piece of content reflects the values and identity of CCD.

Our Logo: The Face of CCD

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Learn how to use the CCD logos correctly to ensure brand consistency.

CCD’s logo represents us both internally and externally. 

The logo is comprised of both the oval symbol and the words Community College of Denver. They must always be used in conjunction; they must never be redrawn, cut apart, stacked, condensed, elongated, embellished, or altered in any way.

Our logo is available in both horizontal and vertical formats,and either may be used depending on available space.  

Colors that Define Us

Our color palette reflects the vibrancy and diversity of our community. Follow the color guidelines to keep communications cohesive.

CCD's primary colors are royal purple and goldenrod. We also have tertiary colors, including gray and black, eight pathway colors, and a pre-approved finish guide for interior spaces and furnishings.

CCD Purple: 

  • PMS: 2617
  • CMYK: 84, 100, 0, 13
  • RGB: 73, 14, 111
  • HEX: 490E6F

CCD Gold: 

  • PMS: 130C (Metallic is PMS 874)
  • CMYK: 0, 30, 100, 0
  • RGB: 240, 171, 0
  • HEX: F0AB00

Typography: Consistency in Communication

Typography is a key part of our visual identity. Use our approved fonts to ensure consistency across all materials. 

Helvetica Light, Medium, Bold, and Black; Myriad Pro Regular, SemiBold and Bold; Adobe Garamond Pro regular, semi-bold, and bold

 

Speak with the CCD Voice

Whether writing an email or letter or providing content for a social media post, it's important to use the correct tone to reflect CCD's values.

Tone and Voice

  • Tone: CCD’s tone should be professional, approachable, and supportive. Communications should convey warmth and a student-centered approach, aligning with CCD’s mission to be inclusive and empowering.
  • Voice: Use an active voice to foster clarity and engagement. For example, “CCD offers resources to help students succeed,” rather than “Resources are offered to students by CCD.”

CCD Logo Library

To download a logo from the library, click on the image, right-click it, and save it to your computer. If the file downloads as .webp, convert to .jpg or .png and select actual size. Don't see the option you are looking for? Contact the Marketing & Brand Experience team using our project submission form. 

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